Kick-off Reception

Overview: An invite-only dinner and reception held the evening before the exhibit hall opened, themed “Get Into Digital” with Dentsply Sirona, kicked-off the exhibit.

Objective: Goal of event was to thank customers, welcome new prospects, and generate buzz with heavy branding.

Project Role: Worked with the trade show and marketing managers to design event creative: invitation, exterior building pillar wraps, step-and-repeat, pillows, 3D signage and a giveaway t-shirt.