Made Ya Smile Dental
Overview: Made Ya Smile Dental is a multi-location dental practice that has served the Houston community for over thirty years.
Objective: Refresh the overall look of the brand and reinforce the connection to the city of Houston and their “Houston Roots”.
Project Role: Redesigning the logo, creative direction and story boarding for a brand video and patient testimonials and conceptualizing updates to the brand level homepage.
Brand Refresh
A familiar logo update offers an easy transition with an updated version of the playful font for “Made Ya Smile”. The new design visually incorporates Texas and calls out Houston with the star graphic.
The homepage features an updated video loop that includes shots of Houston, patients and staff. The hashtag HoustonBornAndRaised remains static, while subheads and quick links rotate. Main menu titles were updated to reinforce the connection to the city and their roots. Location level sites follow and almost identical format with the addition of location identifiers.
I worked with stakeholders to provide creative direction for the brand video. The objective was to reinforce “Houston Born and Raised” through visuals and dialogue, highlight the founder, his connection to Houston and what sets the practice apart.